I was asked to collaborate with two unlikely brands, services, or products for the mashup campaign to create something new to excite new audiences. One of my main insights was that ¼ women experience domestic violence each year – this spurred me to create an outcome that stops viewers from standing by. Aimed solely towards women, the campaign presents itself as posters hidden discreetly in the women's bathroom; posters explain to women how Freshfields are there to provide them with top legal help, and that there is always a way out – posters are branded with legal jargon and contrasted with the bright, bold, colourful illustrations inspired by other previous Cadbury campaigns.